Episode 8

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Published on:

11th Oct 2021

Interview with Greg Johnson, Co-Founder & CEO, Rubicon Crypto

3:23 Greg gives background on Rubicon Crypto

10:39 Greg gives his experience of 9/11 having lived and worked in the NYC area and on Wall Street

18:40 Greg's entrepreneurial journey and the formation of Rubicon

24:28 The digital divide

28:22 Digital assets, cryptocurrency, blockchain discussion

33:56 How individuals are engaging with digital assets

37:56 Allocating to crypto and how to think about diversification

43:14 Crypto - an equal opportunity wealth creator

50:10 Financial advisors and crypto, where to begin

54:20 Building a digital assets business - what have been the challenges?

58:58 The new generation of technologists and the excitement of the digitization of money

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About the Podcast

ATLalts
Alternative Investments and Private Markets Education
ATLalts is a podcast for independent RIAs and accredited investors interested in learning about alternative investments, private markets, and alternative asset classes through interviews with alternative asset managers, asset owners, and industry practitioners. ATLalts explores venture capital, private equity, real estate, private credit, infrastructure, crypto and digital assets, hedge funds, secondaries, ag- and timberland, and more specialized alternative assets such as specialty finance and collectibles.
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Andres Sandate

Andres Sandate is the host of ATLalts. Andres has extensive knowledge of alternative investments with professional experience working in asset management, capital markets, securities, and investment banking going back nearly 20 years. He has held senior leadership roles working in private credit, hedge funds, private equity real estate, multi-asset alternative investment and placement agents. Andres is a Registered Financial Advisor with Gramercy Park Wealth Advisors, LLC and GPWA, LLC, Member FINRA/SIPC and holds the Series 7, 66, and 79 FINRA licenses. He is Founder and CEO of Endurance Strategies, LLC (www.endurancestrategies.com) and President and Member of the Board of Directors of the Southeastern Alternative Funds Association (www.theSEAFA.com). Andres earned an MBA and a BS from The University of Kansas and is a native of Newton, Kansas. Andres and his wife Heidi (McElroy) Sandate have three school-aged children and reside in Smyrna, GA (Atlanta). Email andres@atlalts.com